“THAĪSSE KEY VALUES and 11 Directions”
THAÏSSE business model by ” Canvas ”
Executed : for potential partners
Completed by : Gabbasov Kasi Shaush
Mariana Maratovna
Start date of filling : 10.04.2019
Completion date : April 23, 2019
VERSION N° 1.
- KEY VALUES
– WHAT CUSTOMER PROBLEMS ARE WE SOLVING?
– WHAT IS THE VALUE IN OUR OFFER?
– WHAT SERVICES CAN WE OFFER TO EACH CUSTOMER SEGMENT ?
CUSTOMER SEGMENTS ?
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“Chasing materiality is not the way to achieve the goal” Shokhrukh Norbekov.
Answer : What will YOU get when you reach it? As a woman, I want for the successors of my Kin to put in order, to realize my need for housekeeping : for myself, cleanliness in the places where I and my children rest ; carefree and serene during rest. I like very much the world as it is painted by scientists : with the use of pure energies, pure materials … I want my descendants to have more positive and truthful information; it would allow them to create and build. Healthy thoughts affect our health in general. I do not wish my descendants and descendants of my friends to clean up the garbage that my generation has accumulated. I do not want them to be a burden. I wish they could see the world as I saw it in my childhood: clean streams full of fish, smell coastal reeds or plants instead of fuel oil… I wish they could walk barefoot on the bank instead of squeamishly avoiding it, preferring asphalted embankments; those who study in cities could have access to city beaches again…
SEGMENT I.
The innovators, they have a lot of inventions, and they are determined to “reincarnate” the world in harmony with nature everywhere. To restructure the world in general. They are visionaries at heart, seeking not an apocalypse for the Planet, but its revival and prosperity. They are “bursting into action” with their ideas. They are very happy to meet them at the Exhibition and they are enthusiastically waiting for their chance – the realization of their ideas and plans. Recognition of themselves! That is what THAÏSSE can give them in the first place. After all, THAÏSSE’s role is to introduce talented ideas to the masses.
The “foot-projects” created by scientists and ecologists to visualize probable changes based on satellite motoring analysis are becoming increasingly popular. These incredible programs have begun to develop at the speed of any technological product, i.e. reactive. TAIS – as a link to the many users of new energy tools – can help these long-term projects by providing information and transforming simulation coefficients. The accuracy of long-term predictions will increase many times over from our cooperation.
Scientists, more than anyone else, see that the ecosystem is destabilized everywhere. And they see the world from their monitors and optimistically say, year after year, “evolution for the better is possible”… Their personal and collective goals have now changed or are changing vectors. They don’t want new investments as a priority as before, they want their evolutionary projects to be realized, to establish harmony between Man and Nature. THAÏS has the firm conviction that this is possible by linking each of the links of the (disparate and competing) industries of shipping, shipbuilding and their services into an active chain.
Biochemical laboratories, manufacturers of nanotechnological materials and graphene, in particular, will be able to test their inventions. They will be able to monitor the prototypes used in the new shipping industry. Their developments will begin to develop at an increasing pace. Their productions will be modernized for the mass production of eco-products. Of course, increasing profits.
Of course, and investment in new products will increase markedly.
SEGMENT II.
The consolidation and establishment of mutually advantageous cooperation among the maritime, shipbuilding and service industries will lead to an increase in the rate of modernization and prosperity for each and all of them individually. Long-term planning for the development of each industry will open up prospects for increased traffic by sea and greater efficiency in trade turnover. Sea tourism will increase. Reasonableness of pricing for innovations because of more choice between offers. Naturally, the main goal of aquatic ecosystem improvement will become more attainable. Through closer cooperation with scientists, regular monitoring of the changes in the eco-system will become available. Environmental education after years of using diesel is a great result, in which TAIS will be directly involved.
SEGMENT III.
Get rid of obsolete office equipment completely. Be assured that TAIS is the guarantor that the technical equipment will be dismantled. There will be no lawsuits from third countries, as there will be a track of each office machine (bar code). Jobs for those countries where there is a lot of cheap dismantling labor. Setting up a system of transporting each piece of equipment to a place where it can be recycled or disposed of with minimal harm to Nature.
SEGMENT IV.
Hospitality facilities and restaurants are using more and more plastic products; becoming leaders in collection by the end of each day. Waste collection is now paid everywhere ; because of the increase in volume in landfills, there is a clear upward trend in the price of waste collection. For beach snack bars, THAÏSSE suggests replacing all plastic utensils with dry leaf utensils. (The German online magazine Radical Innovations presents such a machine “Teller aus der Natur”). There are coffee machines that use organic capsules. It is likely to use mini-workshops for dosage packaging in natural material those products that are served in restaurants and hotels for breakfast (jam, butter…) THAÏSSE proposes to bring water from the sources by cisterns and pour into glass containers. The quality of the table’s appeal will increase. Customers will receive a kind of mind-altering education, a return to natural packaging. The cost of litter pickers will be significantly reduced. Buying food by weight without packing containers is many times cheaper. Flower pots can be replaced with terracotta or ceramic ones. By collecting them through the THAÏSSE Patchwork campaign, THAÏSSE can distribute them to establishments following its philosophy for a minimal fee. Those hotel, restaurant and tourist facilities that will make a regular (monthly) contribution from 0.1% to 1%
to the campaign fund for a cleaner environment, (and will receive a report on their use of the funds) will receive the “THAÏSSE” label, a seal of quality like Michelin and TripAdvisor. Now more and more popular are institutions that invest in the environment. That is, customers will choose these establishments with great success.
SEGMENT V.
Artisans of handicrafts made from natural materials, who come up with new aspects of their small products for tourists, “stalled”. Their products, which entered the tourist market 20-30 years ago, are less and less in demand. The THAÏSSE will create the conditions for the grouping of those who wish to do so in their own workshops. Their production will be modernized. Instead of further saturation of the tourist market, artisans will produce in mass quantities of everyday household goods made of natural materials. Such as: toothbrushes with wooden handles ; ear sticks ; cheap eco-friendly gift packages ; ceramic jars for the cosmetics industry ; handbags and bags, not colorful, namely household; disposable tableware made of fallen leaves…. The daily demand for these products made of environmentally harmful materials is enormous. Prices for natural ones are high because they are produced in single copies. Modernization and the launch of mass production, will make the pricing of these items reasonable enough; work of artisans will pay off. They will take their rightful place again (at the moment most of these artisans in France are wearing yellow vests – this is just an example) ; artisans are now in need. Then, the same products will not linger on supermarket shelves. Since the artisans are in different locations and their workshops do not allow for the production of huge batches at once, they will all, bound THAÏSSE, be able to swap mules, molds, and patterns.
These people are representatives of different cultures and traditions, which have their own particular ornaments and specifics. Cultural exchange is always beneficial to the development of each person and society as a whole. Such a change of gamut will also please the sophisticated consumer, who is bored with the monotony on the supermarket shelves; and many things they buy mechanically, even realizing that soon every plastic thing will be in turn in a landfill. But there is no choice. Further, as THAÏSSE plans in parallel projects, the drivers of huge trucks will not be out of work because of the increase in the volume of goods transported by sea. The van drivers will switch to smaller trucks (which will eventually become electric), so that the dispersed products will not be transported by linear routes, but by more flexible, shorter and less labor-intensive routes. Drivers would be allowed to make shorter trips from home. There will be fewer truckers who annoy the average driver. THAÏSSE will provide jobs and income for housewives looking for part-time work at home. THAÏSSE also offers a way to deliver everyday items to retailers in small communities, where customers have to travel to big cities to shop. This would be a cheaper alternative and would increase demand. An on-line store for THAÏSSE products is being set up for this purpose.
For every employee, worker, craftsman, THAÏSSE will give a choice: work at home or create an atelier close to home. It is becoming more and more expensive and uncomfortable to live in big cities, especially with families. Small towns have quite comfortable and less expensive housing and rooms for workshops, offices… Thus, it is possible to live and work in a village. If they are employees engaged in computer science, accounting and logistics, they work remotely. If they are artisans – there are many possibilities to organize the transportation of finished goods to their place of sale. Ordering material and raw materials is also possible remotely. THAÏSSE will help with the set-up of the workshop.
At the moment, there is a trend to replace plastic and aluminum packaging with environmentally friendly packaging. The fashion to buy pre-packaged goods has entered very quickly; it has taken a huge niche in the trade. Any food product that 20-30 years ago was being offered in the market by weight or by choice, is now already weighed, packed and priced in advance. It’s convenient and fast. It’s hard to turn back now, even though each of us is now aware that packaging takes up huge volumes in landfills and that we have to pay taxes on the waste we throw away. The landfill situation is not resolved now. There are more and more people working in them – and this is an unhealthy production – and there is no real result, because more and more waste is coming in every day. THAÏSSE offers a global solution to society’s most difficult problem. More and more interesting and environmentally friendly packaging materials have been created and are being produced in the innovation market. The mass production of materials and packagings is being delayed by their high price compared to the established production of now obsolete products. For this purpose it is necessary to raise or reequip as many workshops as possible for the production of environmentally friendly packaging. On a large scale the price of this material will be much lower. Another obstacle to implementation: The difficulty of changing habits. And this is what TAIS will focus on. That is persuasion . People are gullible to be led by an unhealthy industry. With the development of the supermarket culture, consumer awareness has increased. More and more people are returning to using organic products. So it makes sense for the retailer to change as well and switch over to organic – and therefore fashionable – products. They should be offered more actively, with reasonable prices and calculations, even if approximate, of the benefits of the new products compared to the old ones.
SEGMENT VI.
Significant increase in waste sorting equipment. Development of their production and production of containers for compacting waste to transport it to the place of treatment in smaller quantities. At the moment, due to lack of quality sorting waste collection, the volume in the landfills itself is enormous and manual sorting is necessary, dangerous for the health of the person working there. Separate sections of separate waste collection already exist (Germany, Pisa ); the motivation of citizens is important: certain discounts in supermarkets, for example. Waste tax rebates for those who sort waste on site ; and even bigger rebates for press service, i.e. container squeezing plastic, aluminium… THAÏSSE is going to negotiate these rebates with the locations of the possible sorting units. Having several projects at the same time – possible mutually beneficial arrangements for THAÏSSE and supermarkets .
For each employee of the abovementioned industries it is a choice to work in a small town where housing prices are more affordable and the rhythm of life allows you to devote time to yourself and your family Very expensive to live in big cities now and you can live and work in a village where buying or renting housing is much cheaper Because of the empty premises all left to work in the city you can organize sorting of waste in old premises such as abandoned farms and factories TAIS help with arrangement of working space.
Because of new MARPOL requirements, there will be more downtime in ports to clean filters. There is no established system for further disposal of fuel oil and other hazardous substances, which until 2020 were simply dumped into the sea. The installation of collection containers for waste from filters and scrubbers in every port is one of THAÏSSE’s projects. Even special ships can have these containers. Well-coordinated qualified work to get rid of refinery waste from ships, will help reduce the delivery time of cargo, reduce the overall cost of ship cleaning. To make a common coherent system in the Mediterranean is the THAÏSSE project. The docks at the moment do not have enough capacity to clean the aging engines of refinery products. What awaits the docks with the introduction of the new requirements of MARPOL – is not programmed to have the flow of traffic that is now There will be congestion and there will be additional costs to logistics companies especially medium and small class. Therefore, the establishment of such an industry THAÏSSE considers urgent and profitable return on investment.
“Patchwork” – a charity event based on THAÏSSE, invites residents to dispose of long preserved items made of natural fabrics such as: felt, wood, flower pots, cotton, linen … These items will be recycled by artisans. Possible, for example, organic gift packaging of a new kind to replace the plastic packaging, which is immediately thrown away. Thus, housewives and retired women will be employed, with an additional income for creative small-scale craft work. The gift sections of the stores will get very cheap bags of cotton linen felt boxes, etc. The consumer will get a new range of environmentally friendly gift wrapping for a very small price.
There is a huge shortage of competent garbage collection firms. In the tourist areas the municipal garbage collectors are employed, in the hotels the service is engaged. The results: more and more heavily littered beaches. No one pays attention to small plastic and iron waste. Professional cleaners focus on large plastic. The same caps, fragments of children’s toys, disposable tubes from cream samples are either carried away by the wave, or birds to nests, or buried under the beach surface (pebbles, sand, and how many large rocky stones between…). The beaches are getting farther and farther away from the cities. People are disgusted to go into the water, which a few years ago was clean, there were fish in it… The charitable actions of volunteers became more frequent. They can be made more regular and mass consciousness is changing. We also need special well-paid services, including scuba divers. Efficiency in this area will rise when Ecologists, newly created THAÏSSE services and the residents themselves join forces.
Recreational parking lots are a very weak link in terms of ecology. It is enough that cars emit huge amounts of smog in the area of the highways. The electromagnetic field is harmful to humans. There are a lot of people on the roads; they also have to eat fast food; they have very little opportunity to refresh their condition from the harmful effects. Therefore, THAÏSSE offers: biologically positive projects for the redevelopment of parking lots. The possibility of obtaining additional oxygen care in small “jungle” indoor areas. Here essential value will be attracting landscapers, to replace the interior with a healthy and relaxing, restorative and positive emotions. We propose to involve these now fashionable nuritologists to create a special menu for drivers, restoring strength, who are on the road for a long time. This will make the parking lots “healthier”; the employees there will also feel the charitable effects. Then, in the parking lots of freeways and parking lots, install a service that sorts the waste into its component parts immediately on the spot. For some waste, press compression for further transportation to the place of disposal. That is, creating jobs . This will save a huge amount of money that now goes to unblocking what is taken to landfills.
nstead of shoveling garbage at landfills, we can organize a sorting service in advance in places where it accumulates: parking lots (supermarkets, included) and parking lots. Drivers who think that the cost of roads is very high and do not see where their money goes – enjoying their rest, will get away from such depressing thoughts.
It is necessary to expand and make publicly available the knowledge about how to recycle or destroy certain wastes. Only if you know about the complexities of recycling, disposal, destruction… to the extent that it really is, you can change the attitude of producers to this or that raw material, to this or that fuel… Next, THAÏSSE believes that the creation of the most efficient sewage treatment plants – this is the near future. In order to continue to create and build in our world, we must first get rid of waste. This will free up space and space for construction. The air and water in neighborhoods and landfill areas will improve. A healthier climate. Improvement of people’s thinking and ability to work… All these factors and many more have a significant impact on effectiveness of any business, any company.
SEGMENT VII
Drones and video footage from them are becoming more and more popular. THAÏS proposes to use this equipment for more detailed observation in the areas to be reached. This kind of regular monitoring will make it possible to project long term ; with visibility of the whole zone and its changes with any intervention – the effectiveness of regular observations will lead to accuracy and precision. There are very significant interventions both in the soil and in the sea. There are a lot of modern technologies. They are developing and the experience of this or that sample is not so well studied in the field – to identify the most effective ones is one of the purposes of monitoring. Changes in materials and changes in raw materials will lead to changes in the ecosystem. Observations from drones will help analyze how a particular technology affects the Environment. Next, we can predict the success of the material and raw materials that in practice have led to better utility rates.
Young drone videographers will have exciting and well-paying jobs. This job will be the beginning of a career for many, as this kind of monitoring is the future of ecological stabilization of society and nature in general.
The next stage, the development of collecting material for chemical analysis of air and moisture; for biologists; to study the electromagnetic influence near the ground of various human activities…
Mass use of drones, will lead to the development of an industry to produce them naturally. (While science uses them and the military, mostly still show business…)
SEGMENT VIII.
Right now, most of us are used to a consumerist way of life; a passive interest in what is going on with nature.
Contributions are distributed in favor of one or another branch of natural resources that need to be supported. That’s where our participation ends, and we calmly say to ourselves: “I did everything I could to save a rare species of living organism…”. In fact, the situation in the environment is not changing for the better, unfortunately. Everyone has to change for himself or herself. Changing habits is quite difficult; and often collective support, collective action is required. Training with THAÏSSE teachers is about learning a new way of life and developing new models of relating to the environment. It’s a bit like “Alcoholics Anonymous” 🙂 . The frivolous attitude towards the way we treat the packaging of our products, the everyday things we prefer, the conveniences we are used to, and to what extent this corresponds to respecting nature, and furthermore affects our own health… So THAÏSSE suggests creating more and more interesting events with immersing the hall in 3D sessions of a possible future, if we stop using plastic, switch to clean energy resources, etc. etc. The theater staff will help us make the events interesting and professional 🙂 The venues are tourist areas during the vacations. THAÏSSE hall owners will be invited to sponsor these kinds of events and to host them. This will help them make a real advertisement for their establishment. Such meetings to change the philosophy of life are becoming more and more popular among the masses. People are ready to change. There’s a lot to offer in this area and there’s no competition.
SEGMENT IX.
Creating a mini-studio.
98%, people are interested in fashion trends: to put their vidio in youtube, to get as many “likes”. They are very important interesting scenarios. So THAÏSSE offers a story about transformation. This is beneficial to the THAÏSSE population. THAÏSSE Film Studio offers to make a small film about the transformation of a family or a work collective. Capture the moment when a group of people want to publicly transition to a new way of life . There will be online training with an instructor to start with. Many people are now taking online training to change their mindset; set themselves up for a healthy lifestyle and positive emotions. So, there are a lot of experienced teachers, but they will teach a healthy lifestyle in harmony with the environment for THAÏSSE.
This is the only way to be truly healthy. There is now a willingness from the masses to learn how to live cleanly! Many people need to be taught the basics. So the slogan of the film company is: “I do not clean for others, I clean for myself! After the online training, the cameraman and implementer will be sent to this family or group. The group is, for example, restaurant employees who want to stop using plastic . Then, the films made about changing the philosophy of life to one in harmony with nature will be posted on the THAÏS website. In this way, the teachers will find jobs and have customers. A couple of young people who are passionate about filming and editing small documentaries can also be provided with regular earnings 🙂 For THAÏS is an opportunity to make the site even more popular .
SEGMENT X.
Road Oasis – aeration of parking lots and their landscaping in the style of ” the Hanging Gardens of Semiramis “. Organisation of refuse collection points on parking lots and parking lots, as well as their removal to specific locations.
Creating a logistic circuit reviving the main trade routes through the shipping industry : “from the pier to the water”.
Segment XI
Leasing systems, both operational and financial, for efficient implementation of eco-innovations and creation of jaco-strategies to scale them up. Analogue in Heinrich Algeschuler’s TRIZ.
Collecting the fundamental discoveries of the 20th and 21st centuries in a particular book (like Guinness), only from TAISSE : which harmonize the development of technology and respect for Nature.
